Orchestrate memorable customer experiences using marketing automation. Scale your teams efforts, and accelerate your revenue returns using our proven processes.
Marketing Automation Solutions
Managed Services
Having years of experience in planning and implementing a balanced strategy, our team of experts can provide you a promising platform maturity roadmap for lasting success.
- Clear operations strategy
- Analyse & streamline your goals
- A detailed plan for growth
- Timeline to achieve your objectives
If set up right your instance can be the perfect partner in the long term success of your marketing team.
- Account setup
- Old campaigns migrations
- Custom fields for best in class data management
- Foundations for reporting and analytics
- Lead capture forms integration
The entire instance planning, execution, and implementation demands attention and detailing. We can help you allocate resources to get full advantage of your automation platforms capabilities.
- Design complex workflows
- Improve processes performance
- Process Integration into the website
- Provide extensive training to concern people from your team
Explore the automation possibilities for your Sales and marketing workflows. Bring your sales and marketing team closer by integrating your Marketo instance with your CRM.
- Sale and marketing funnel definition and agreement
- Integration of inbound marketing using Marketo
- Minimize and optimize the lead attack time
- Creative sales support assets development
Implement best practices based marketing and CRM processes leveraging certified Marketo experts.
- Marketo process optimization
- Enhance the effectiveness of your Marketo Instance
- Creating engaging online ad campaigns
- Suggesting best practices to suit your goals.
Your database is the most valuable asset for marketing automation using Marketo. Ensuring data hygiene not only results in a healthy database but improved marketing results using Marketo.
- Improve data integrity in Marketo instance
- Organize data collection and management process
- Eliminate bad data in Marketo
- Ensure data compliance
An unreliable and poor-quality database is the biggest concern of marketers. Having the right data entry and management strategy along with periodic maintenance of your Marketo data is key to keeping your Marketo data in top shape.
- Assessing and improving your database quality
- Dynamic content for all marketing assets
- Customized web API integration & form development
We can help you use Marketo analytics & reporting tools to get a better picture of the overall performance through Marketo.
- Campaign performance reports in Marketo
- ROI reporting by marketing channels
- Custom CMO dashboards from Marketo and CRM data
Ensure compliance with Privacy laws while using Marketo. Take GDPR / CASL / CCPA consumer privacy game seriously.
- Engage with customers transparently
- Comply with all communications laws
- Implement GDPR Compliance in Marketo
Consultant Services
Get certified Marketo consultants to conduct thorough audits and provide insights to optimize your Marketo instance health, roadmap and strategy
- Get an in-depth review of your Marketo instance
- Remove irrelevant processes or data
- Implement data normalization & management
- Streamline procedures for speedy Marketo performance
A well-planned lead scoring and measurement strategy empowers you to generate more sales-ready leads.
- Understand and design ideal lead lifecycle in Marketo
- Develop lead scoring and grading
- Set optimal lead stages in Marketo and CRM
- Optimize lead attack time for best results
Marketo has the capability of providing a personalized experience to all your campaigns audience. Allow our team of experts to design and execute the perfect hyper-personalized experience for your audience.
- Personalized Marketo communication and landing pages
- Hyper personalized online advertising
- Pre-filed forms for conversion rate improvements
Your business is unique and so should be the marketing experience you provide. Your campaign assets must reflect your brand values and positioning while providing the best possible conversions.
- Custom-made content assets in Marketo for webinars and demo
- Editable multi-column Marketo design templates
- Responsive and mobile-first email and landing pages
- Dynamic content-enabled Marketo assets
Leverage our Marketo consulting services for building useful Marketo reporting and analytics dashboard. If reporting available in Marketo is not enough we can also help build custom dashboards.
- Revenue cycle analytics
- Campaign and program-specific analytics
- Automate reports, notifications, and subscription
- Custom CMO dashboards built with Marketo and CRM data
- A/B Testing and Conversion Rate Optimization experiments
Engage our Marketo experts for your lead nurturing strategy and design effective engagement programs. Implement full-funnel nurtures to ensure a leak-proof sales and marketing funnel
- Best practices driven lead nurturing campaigns in Marketo
- Build Revenue Cycle Modeling in Marketo for lead lifecycle management
- Optimize and implement the best lead routing process
- User engagement and workflows analysis
- Implement results-oriented progressive profiling
Implementation Services
Our consultants analyse your organisation to develop a deep understanding of your business needs. By reviewing your systems, processes and marketing functions we can identify where automation can add value. Consulting engagements ensure your solution aligns with your corporate goals, KPI’s and marketing strategy.
Gather, refine and reorganise your customer and prospect data. We take your organisation’s data and make it accurate, integrated and connected to your marketing automation platform. Mindscale generate a single view of customer that enables you to better utilise data for campaigns, customer journeys and re-marketing.
We build a bespoke automation solution that streamlines manual marketing processes and enables personalised, cross-channel experiences at every step of the customer life-cycle. Adopting marketing automation enables you to connect any interaction across email, mobile, advertising, social media and web.
Your organisation has a variety of existing systems that need to be seamlessly connected to your chosen marketing automation platform. We draw data from these systems and combine their functionality with marketing automation. By integrating multi-channel data from a range of databases so you can quickly and accurately segment customers for your campaigns.
We consolidate all your customer data into one place and convert it into custom reports for your team. By consolidating your data into our visualised reports, your staff automate time-consuming, repetitive marketing tasks like manual data preparation for your marketing campaigns. We provide your team with visualised customer data to connect to analytics so you can make informed strategic decisions.
We provide you with a tailored training program that lets your automation platform reach its full potential. Regardless of your team’s skill level or knowledge base, our team will work with you every step of the way to ensure you understand your chosen automation platform. Mindscale also offer 5 days a week customer support and maintenance for all clients.
Web Asset Development
Landing pages are indispensable for customer acquisition. Our templated are developed based on proven success from extensive CRO testing. Our templates allow you to easily change content in a few clicks – each template is:
- Well-tested and effective, compatible with all major web and mobile browsers.
- W3C validated & SEO Semantic Coded.
- Optimised for load speed
- Integrate with your landing page software
We can help create master modular templates with editable modules. Customize as per your needs, send multiple emails from a single master template, and cut down email production time by 50%. The benefits of our master templates:
- Scalable: As the modules are editable, you can easily create a number of custom templates, giving you the flexibility to scale up or down your email sending frequency according to your requirements.
- Cost-effective: You can send multiple emails to your subscribers using the same modular email template without any extra cost.
- Efficient: Since a modular email template works like a DIY template, you don’t need a developer to edit it. Thus, the editable feature enables faster rollout of the email campaign.
Add personalised email design using real-time data. Works seamlessly in every email template, simply and at scale. Some options include:
- Personalised images
- Personalised animations
- Personalised text
- Personalised maps
- Personalised charts
Interactive elements we can incorporate in your email include:
- CSS3 Animations
- Countdown Timers
- Menus
- Rotating Banners
- Sliders
- Accordions
- Integrated Forms
- Animated GIFs
We build eCommerce websites with one simple goal, conversion. You want your ecommerce website to sell. And we are here to make it happen.
- End-to-end solution for your online business
- Choose from a selection of powerful ecommerce platforms
- Secure, scalable eCommerce design
- Easy integration with your business software
Looking to build a new website or transform an existing one that isn’t performing? We create engaging websites that offer the very best in user experience and drive enquiries.
- Design tailored to your business needs
- User friendly websites that drive conversion
- Technically flawless, scalable website design
- Mobile-friendly and optimised for search engines
- Easy to manage content updates yourself